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What’s your marketing talent?

By Virginia Bray | June 03, 2019
Whether you’re client or agency side, corporate or field-based, as a marketer you’re always in the spotlight. As one of the most visible functions in many businesses (and […]

Is your content working hard enough?

By Virginia Bray | September 24, 2018
Content makes the world go around! Well not literally but it does power many B2B marketing programmes. Creating and promoting content consumes a huge chunk of our marketing […]

Is content marketing ‘the new black’ for sales?

By Diana Tucker | September 19, 2013
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?

What makes a good case study a great case study?

By admin | July 15, 2013
Lets face it. Most case studies are deathly dull. There's nothing worse than reading 2-4 sides of sales propaganda, thinly disguised as a customer success story with few […]

Lead Generation: Marketing to Sales Handover - 5 Common Mistakes

By Diana Tucker | June 11, 2013
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]

Salesforce acquires Exact Target (and therefore Pardot)

By Virginia Bray | June 07, 2013
What’s next after Salesforce acquires ExactTarget? Will CRM and Marketing Automation Converge? Feels like only a few months ago (it was!) that email marketing provider […]

7 reasons to align your sales and marketing activities

By Virginia Bray | April 19, 2013
Marketing is about generating leads for sales to close.  “Get us in front of the customer and we know we can take it from there!”
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