Whether you’re client or agency side, corporate or field-based, as a marketer you’re always in the spotlight. As one of the most visible functions in many businesses (and […]
Content makes the world go around! Well not literally but it does power many B2B marketing programmes. Creating and promoting content consumes a huge chunk of our marketing […]
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?
Lets face it. Most case studies are deathly dull. There's nothing worse than reading 2-4 sides of sales propaganda, thinly disguised as a customer success story with few […]
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]
What’s next after Salesforce acquires ExactTarget? Will CRM and Marketing Automation Converge? Feels like only a few months ago (it was!) that email marketing provider […]
Marketing is about generating leads for sales to close. “Get us in front of the customer and we know we can take it from there!”