B2B telemarketing (the traditional outbound approach to direct marketing) is experiencing a renaissance. And rightly so. There’s never been so much information freely […]
Marketing is all about trial and error. But if you’re experimenting in the wrong direction, you’ll face an uphill battle to success.
One of the greatest challenges we face as marketers, is demonstrating the value of our contribution to the business. Campaign ROI has, in the past, been measured through a […]
[fusion_text]In the B2B sector, marketing can often be seen as an expensive luxury.
What’s next after Salesforce acquires ExactTarget? Will CRM and Marketing Automation Converge? Feels like only a few months ago (it was!) that email marketing provider […]
You want better marketing. You need to drive more leads and close more business. You may have run traditional marketing campaigns (direct mail, e-mail, telemarketing) or […]
No pun intended. Well, perhaps there is. Years ago those were the words of a boss of mine. He announced my arrival at the company as the ‘chief colouring in officer’. He […]