B2B telemarketing (the traditional outbound approach to direct marketing) is experiencing a renaissance. And rightly so. There’s never been so much information freely […]
B2B marketing is a metrics driven affair these days, with continual improvement the name of the game.
For anyone who has delivered a webinar, you already know that this type of marketing activity can be resource-intensive and tricky to co-ordinate across the business. But as […]
One of the greatest challenges we face as marketers, is demonstrating the value of our contribution to the business. Campaign ROI has, in the past, been measured through a […]
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?
Marketing is about generating leads for sales to close. “Get us in front of the customer and we know we can take it from there!”
No pun intended. Well, perhaps there is. Years ago those were the words of a boss of mine. He announced my arrival at the company as the ‘chief colouring in officer’. He […]