B2B marketing is a metrics driven affair these days, with continual improvement the name of the game.
A what campaign? I’ve heard it said that these days a cold call about a white paper download is akin to being pestered about PPI. Now, before the majority of us start tearing […]
One of the greatest challenges we face as marketers, is demonstrating the value of our contribution to the business. Campaign ROI has, in the past, been measured through a […]
“Modern Marketing Has Gotten Complicated” The opening words of Marketo’s press release yesterday will ring true with many marketers, no matter what you’re marketing. […]
"When did 'outbound' become unfashionable?" "Is 'inbound' here to stay?" And "what is 'content' marketing all about?"
No pun intended. Well, perhaps there is. Years ago those were the words of a boss of mine. He announced my arrival at the company as the ‘chief colouring in officer’. He […]