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The value of measurement and metrics in B2B marketing campaigns

By Virginia Bray | March 13, 2018
B2B marketing is a metrics driven affair these days, with continual improvement the name of the game.

10 steps to executing a lumpy mailer campaign

By Emily Drever | October 07, 2016
A what campaign? I’ve heard it said that these days a cold call about a white paper download is akin to being pestered about PPI. Now, before the majority of us start tearing […]

Measuring campaign ROI vs marketing pipeline contribution

By Diana Tucker | November 01, 2013
One of the greatest challenges we face as marketers, is demonstrating the value of our contribution to the business. Campaign ROI has, in the past, been measured through a […]

A Word about Marketing Automation’s Evolution

By Diana Tucker | June 13, 2013
“Modern Marketing Has Gotten Complicated” The opening words of Marketo’s press release yesterday will ring true with many marketers, no matter what you’re marketing. […]

What is Content Marketing?

By Diana Tucker | March 11, 2013
"When did 'outbound' become unfashionable?"

‘There’s an art to colouring in…I mean marketing’

By Diana Tucker | March 09, 2013
  No pun intended. Well, perhaps there is. Years ago those were the words of a boss of mine. He announced my arrival at the company as the ‘chief colouring in officer’. He […]
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