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A Word about Marketing Automation’s Evolution

By Diana Tucker | June 13, 2013
“Modern Marketing Has Gotten Complicated” The opening words of Marketo’s press release yesterday will ring true with many marketers, no matter what you’re marketing. […]

Lead Generation: Marketing to Sales Handover - 5 Common Mistakes

By Diana Tucker | June 11, 2013
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]

7 reasons to align your sales and marketing activities

By Virginia Bray | April 19, 2013
Marketing is about generating leads for sales to close.  “Get us in front of the customer and we know we can take it from there!”
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