“Modern Marketing Has Gotten Complicated” The opening words of Marketo’s press release yesterday will ring true with many marketers, no matter what you’re marketing. […]
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]
Marketing is about generating leads for sales to close. “Get us in front of the customer and we know we can take it from there!”