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Email branding - the missing link in the marketing mix

By Diana Tucker | September 13, 2016
What do we mean by 'email branding'? When you think about email branding, what comes to mind? Are you imagining colourful templates, company logos and standardized […]

Content audit: repurpose and recycle

By Diana Tucker | August 25, 2016
Is your content working well for you?  As part of any content strategy project, we conduct a content audit with our clients. It gives us a better understanding of the brand, […]

Webinar content – use it, don’t lose it!

By Emily Drever | August 01, 2016
Can you do more with your content? You've invested your time and effort into getting a webinar off the ground; frankly you've done your bit – that’s quite an achievement in […]

A Word about Marketing Automation’s Evolution

By Diana Tucker | June 13, 2013
“Modern Marketing Has Gotten Complicated” The opening words of Marketo’s press release yesterday will ring true with many marketers, no matter what you’re marketing. […]

Lead Generation: Marketing to Sales Handover - 5 Common Mistakes

By Diana Tucker | June 11, 2013
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]

Salesforce acquires Exact Target (and therefore Pardot)

By Virginia Bray | June 07, 2013
What’s next after Salesforce acquires ExactTarget? Will CRM and Marketing Automation Converge? Feels like only a few months ago (it was!) that email marketing provider […]

7 reasons to align your sales and marketing activities

By Virginia Bray | April 19, 2013
Marketing is about generating leads for sales to close.  “Get us in front of the customer and we know we can take it from there!”
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