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A Word about Marketing Automation’s Evolution

By Diana Tucker | June 13, 2013
“Modern Marketing Has Gotten Complicated” The opening words of Marketo’s press release yesterday will ring true with many marketers, no matter what you’re marketing. […]

Salesforce acquires Exact Target (and therefore Pardot)

By Virginia Bray | June 07, 2013
What’s next after Salesforce acquires ExactTarget? Will CRM and Marketing Automation Converge? Feels like only a few months ago (it was!) that email marketing provider […]

Content Marketing: the costs and benefits

By Virginia Bray | April 19, 2013
You want better marketing.  You need to drive more leads and close more business.  You may have run traditional marketing campaigns (direct mail, e-mail, telemarketing) or […]
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