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About Virginia Bray

Understanding content distribution

By Virginia Bray | July 14, 2015
You've got great content, but not sure how to distribute it? There are few marketers today who would argue against the value of great content as part of a marketing strategy. […]

The importance of a documented content strategy

By Virginia Bray | May 07, 2015
According to the Content Marketing Institute, having a documented content strategy can be one of the biggest differences between a content marketer who is effective and one […]

Salesforce acquires Exact Target (and therefore Pardot)

By Virginia Bray | June 07, 2013
What’s next after Salesforce acquires ExactTarget? Will CRM and Marketing Automation Converge? Feels like only a few months ago (it was!) that email marketing provider […]

Is sourcing and managing data your biggest challenge?

By Virginia Bray | June 06, 2013
Is your data waiting to trip you up? Your campaign has been fine-tuned and looks great. You’ve honed your messaging; your content is relevant and targeted. You select and […]

6 DIY Marketing Tactics for Non-Marketers

By Virginia Bray | May 23, 2013
  Unlock your potential

Content Marketing: the costs and benefits

By Virginia Bray | April 19, 2013
You want better marketing.  You need to drive more leads and close more business.  You may have run traditional marketing campaigns (direct mail, e-mail, telemarketing) or […]

7 reasons to align your sales and marketing activities

By Virginia Bray | April 19, 2013
Marketing is about generating leads for sales to close.  “Get us in front of the customer and we know we can take it from there!”

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