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About Virginia Bray

How can we help B2B Buyers to Buy?

By Virginia Bray | October 03, 2019
B2B sales and marketing take note -  your buyers need help! B2B buying as we know it has changed radically in the past five years. Rapid technology change gives buyers more […]

What’s your marketing talent?

By Virginia Bray | June 03, 2019
Whether you’re client or agency side, corporate or field-based, as a marketer you’re always in the spotlight. As one of the most visible functions in many businesses (and […]

Get your content strategy and plan right for 2019

By Virginia Bray | January 24, 2019
It’s 2019 – whats your new year’s resolution? If it’s getting content right – you’re not alone.

Is your content working hard enough?

By Virginia Bray | September 24, 2018
Content makes the world go around! Well not literally but it does power many B2B marketing programmes. Creating and promoting content consumes a huge chunk of our marketing […]

B2B marketing Part 2: Why outbound is not enough in 2018

By Virginia Bray | August 15, 2018
B2B telemarketing (the traditional outbound approach to direct marketing) is experiencing a renaissance.  And rightly so.  There’s never been so much information freely […]

B2B marketing Part 1: Why inbound is not enough in 2018

By Virginia Bray | August 15, 2018
Content marketing strategy is changing the landscape for how we create demand in our businesses. The traditional marketing method (outbound) was about pushing information to […]

For she’s a jolly good Fellow…

By Virginia Bray | June 22, 2018
We’re delighted that one of our Directors, Diana Tucker, has been elected to the status of Fellow of the Chartered Institute of Marketing (FCIM)

GDPR – what next for B2B marketers?

By Virginia Bray | May 25, 2018
Like me – you may have woken up today with a massive GDPR hangover and an empt(ier) inbox than usual. If nothing else – I’m thankful to a merciful release from those ‘privacy […]

The importance of SMART goals in B2B marketing

By Virginia Bray | March 13, 2018
When it comes to planning for the year ahead – savvy B2B marketers set SMART goals.
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