How to use buyer personas for lead generation

By Diana Tucker | April 18, 2017
Batch and blast communications are behind us. At least they should be. I think we’re all on the same page when I say that. These days, the communication strategy of most […]

How often should you blog and Tweet?

By Virginia Bray | March 14, 2017
  How to find your marketing rhythm For many B2B tech businesses, social media marketing is that thing you fit in as and when you can, or when the lead pool runs dry. One […]

Why bother with buyer personas in marketing strategy?

By Sarah Dinneen | February 28, 2017
Defining your buyer personas is a key part of your marketing strategy, yet many people still don’t bother to do it. Instead they prefer to send out one blanket message to […]

How can content support account-based marketing? Part 2

By Virginia Bray | February 22, 2017
In my last blog post, I talked about the principle behind using a content-led approach for ABM – taking the content that you are already producing that targets a specific […]

How can content support account-based marketing? Part 1

By Virginia Bray | February 20, 2017
If you’re involved in marketing technology solutions to large enterprises, there’s a good chance that account-based marketing (ABM) is on your radar. And if you’ve been in […]

Why you should include video as part of your B2B marketing mix

By Virginia Bray | December 20, 2016
Is video right for your business? Video is now recognised as a core part of marketing strategy in the B2B world. 76% of B2B marketers already use it in their content […]

B2B data management tips and insights

By Sarah Dinneen | August 07, 2015
Our resident expert discusses best practices for handling marketing data We’d like to introduce Sandra Plunkett, our data specialist and secret weapon at Marketing Fusion. In […]
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