How to get started with your buyer persona research – free template

By Emily Drever | May 10, 2017
Get in tune with your audience with our downloadable Persona Development Template In our latest ebook – Buyer Personas:  A guide for B2B technology companies, we give you a […]

How many personas does my company need?

By Diana Tucker | May 05, 2017
The bad news is there isn’t a simple answer, nor is there a magic formula for calculating the ‘right’ number. The good news is there are some steps you can take to get work […]

How to use buyer personas for lead generation

By Diana Tucker | April 18, 2017
Batch and blast communications are behind us. At least they should be. I think we’re all on the same page when I say that. These days, the communication strategy of most […]

How often should you blog and Tweet?

By Virginia Bray | March 14, 2017
  How to find your marketing rhythm For many B2B tech businesses, social media marketing is that thing you fit in as and when you can, or when the lead pool runs dry. One […]

How to maximise your partner marketing efforts

By Sarah Dinneen | March 08, 2017
For many companies, the channel is a vital source of income and one that can make a huge difference to annual results. But the effectiveness of your channel business is […]

Digital marketing 101 – getting started

By Emily Drever | March 02, 2017
Whether you are a start-up or a more established SMB, your teams are looking to you to keep them updated on the latest digital marketing best practices. You can call these […]

Why bother with buyer personas in marketing strategy?

By Sarah Dinneen | February 28, 2017
Defining your buyer personas is a key part of your marketing strategy, yet many people still don’t bother to do it. Instead they prefer to send out one blanket message to […]

How can content support account-based marketing? Part 2

By Virginia Bray | February 22, 2017
In my last blog post, I talked about the principle behind using a content-led approach for ABM – taking the content that you are already producing that targets a specific […]

How can content support account-based marketing? Part 1

By Virginia Bray | February 20, 2017
If you’re involved in marketing technology solutions to large enterprises, there’s a good chance that account-based marketing (ABM) is on your radar. And if you’ve been in […]
1 2 3 4 5