Finding your brand’s tone of voice

By Sarah Dinneen | July 28, 2015
As a B2B organisation you may think that it is not really suitable to inject too much personality into your brand. You want to be perceived as a professional, reliable […]

Small business personas – 3 tips for getting you started

By Diana Tucker | July 21, 2015
We’ve already posted about segmentation and A/B testing of your email campaigns to help increase your conversion rates, but we haven’t talked about personas. This is the next […]

Understanding content distribution

By Virginia Bray | July 14, 2015
You've got great content, but not sure how to distribute it? There are few marketers today who would argue against the value of great content as part of a marketing strategy. […]

Marketing Hacks - Part 2

By Diana Tucker | July 06, 2015
Marketing hacks that save you time In our earlier post What would you do with an extra 10 minutes each day? we gave you 5 of our top 10 marketing hacks. As promised, here are […]

What would you do with an extra 10 minutes each day?

By Diana Tucker | June 30, 2015
Marketing hacks that save you time We’ve seen plenty of articles offering tips to make your working day more productive. Whether that’s keeping Wednesday free of meetings, […]

How to avoid a data drama

By Diana Tucker | June 15, 2015
If you find yourself in the middle of a data drama, what can you do about it? Imagine the following scenario. You’ve been adding data to your email platform, sending emails […]

A content marketing success story

By Sarah Dinneen | May 22, 2015
Here at Marketing Fusion we’re huge advocates of content marketing as a strategic approach to both brand development and lead generation. We’ve worked with many clients who […]

The importance of a documented content strategy

By Virginia Bray | May 07, 2015
According to the Content Marketing Institute, having a documented content strategy can be one of the biggest differences between a content marketer who is effective and one […]

Getting started with marketing segmentation

By Sarah Dinneen | April 30, 2015
In our recent blog post we talked about testing and the difference it can make to your email marketing performance. Segmentation can do the same. In this post, we’ll talk […]