About Virginia Bray

How often should you blog and Tweet?

By Virginia Bray | March 14, 2017
  How to find your marketing rhythm For many B2B tech businesses, social media marketing is that thing you fit in as and when you can, or when the lead pool runs dry. One […]

How can content support account-based marketing? Part 2

By Virginia Bray | February 22, 2017
In my last blog post, I talked about the principle behind using a content-led approach for ABM – taking the content that you are already producing that targets a specific […]

How can content support account-based marketing? Part 1

By Virginia Bray | February 20, 2017
If you’re involved in marketing technology solutions to large enterprises, there’s a good chance that account-based marketing (ABM) is on your radar. And if you’ve been in […]

Six steps to rejuvenate marketing

By Virginia Bray | January 16, 2017
Everyone likes the idea of a calm and orderly start to the new year – easing into it with strategic plan and a structured approach to your marketing activities. But in the IT […]

Why you should include video as part of your B2B marketing mix

By Virginia Bray | December 20, 2016
Is video right for your business? Video is now recognised as a core part of marketing strategy in the B2B world. 76% of B2B marketers already use it in their content […]

In which everything changes…and stays the same

By Virginia Bray | May 25, 2016
Talking about your content strategy... Last year around this time I published a post extolling the benefits of a documented content strategy for B2B tech marketers. And to […]

The marketing funnel is no more – it’s time to move on

By Virginia Bray | May 09, 2016
For a long time, we’ve been hearing about the wonky and leaky marketing funnel. In fact, there have been quite a few attempts to update it and make it more relevant for the […]

10 tips for marketing to SMBs

By Virginia Bray | March 10, 2016
If your traditional market is enterprise customers, extending your reach to smaller businesses can be an attractive proposition. But many tech vendors struggle to make the […]

H2 pressure - are you feeling the heat?

By Virginia Bray | August 13, 2015
It’s that time again.  Summer is here, team holidays are in full swing and your already tight marketing resources are being stretched to the max.
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