About Virginia Bray

GDPR – what next for B2B marketers?

By Virginia Bray | May 25, 2018
Like me – you may have woken up today with a massive GDPR hangover and an empt(ier) inbox than usual. If nothing else – I’m thankful to a merciful release from those ‘privacy […]

The importance of SMART goals in B2B marketing

By Virginia Bray | March 13, 2018
When it comes to planning for the year ahead – savvy B2B marketers set SMART goals.

The value of measurement and metrics in B2B marketing campaigns

By Virginia Bray | March 13, 2018
B2B marketing is a metrics driven affair these days, with continual improvement the name of the game.

How often should you blog and Tweet?

By Virginia Bray | March 14, 2017
  How to find your marketing rhythm For many B2B tech businesses, social media marketing is that thing you fit in as and when you can, or when the lead pool runs dry. One […]

How can content support account-based marketing? Part 2

By Virginia Bray | February 22, 2017
In my last blog post, I talked about the principle behind using a content-led approach for ABM – taking the content that you are already producing that targets a specific […]

How can content support account-based marketing? Part 1

By Virginia Bray | February 20, 2017
If you’re involved in marketing technology solutions to large enterprises, there’s a good chance that account-based marketing (ABM) is on your radar. And if you’ve been in […]

Six steps to rejuvenate marketing

By Virginia Bray | January 16, 2017
Everyone likes the idea of a calm and orderly start to the new year – easing into it with strategic plan and a structured approach to your marketing activities. But in the IT […]

Why you should include video as part of your B2B marketing mix

By Virginia Bray | December 20, 2016
Is video right for your business? Video is now recognised as a core part of marketing strategy in the B2B world. 76% of B2B marketers already use it in their content […]

In which everything changes…and stays the same

By Virginia Bray | May 25, 2016
Talking about your content strategy... Last year around this time I published a post extolling the benefits of a documented content strategy for B2B tech marketers. And to […]
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