Official Job Title Account Manager But what do you actually do? I project manage a broad range of different marketing campaigns. Day-to-day this could mean developing a […]
Official Job Title Director But what do you actually do? I divide my time between running the business and managing projects. It is as important for me to spend time managing […]
Official job title Chief Biscuit Officer But what do you actually do? Wag, sniff, lick, repeat. As executive in charge of health and wellbeing (regular naps and snacks), I’m […]
Official title Account Executive But what do you actually do? I get involved in pretty much all of our projects, doing a whole range of tasks. That might be research, […]
Official Job Title Account Director But what do you actually do? It varies from day to day, in a nutshell I work with clients to ensure they get the most out of their […]
Like me – you may have woken up today with a massive GDPR hangover and an empt(ier) inbox than usual. If nothing else – I’m thankful to a merciful release from those ‘privacy […]
When it comes to planning for the year ahead – savvy B2B marketers set SMART goals.
B2B marketing is a metrics driven affair these days, with continual improvement the name of the game.
How to find your marketing rhythm For many B2B tech businesses, social media marketing is that thing you fit in as and when you can, or when the lead pool runs dry. One […]