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B2B marketing Part 2: Why outbound is not enough in 2018

By Virginia Bray | August 15, 2018
B2B telemarketing (the traditional outbound approach to direct marketing) is experiencing a renaissance.  And rightly so.  There’s never been so much information freely […]

Is content marketing ‘the new black’ for sales?

By Diana Tucker | September 19, 2013
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?

Lead Generation: Marketing to Sales Handover - 5 Common Mistakes

By Diana Tucker | June 11, 2013
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]

7 reasons to align your sales and marketing activities

By Virginia Bray | April 19, 2013
Marketing is about generating leads for sales to close.  “Get us in front of the customer and we know we can take it from there!”
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