B2B telemarketing (the traditional outbound approach to direct marketing) is experiencing a renaissance. And rightly so. There’s never been so much information freely […]
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]
Marketing is about generating leads for sales to close. “Get us in front of the customer and we know we can take it from there!”