Batch and blast communications are behind us. At least they should be. I think we’re all on the same page when I say that. These days, the communication strategy of most […]
We’ve already posted about segmentation and A/B testing of your email campaigns to help increase your conversion rates, but we haven’t talked about personas. This is the next […]
The recent publication of the B2B Content Marketing Report 2013 has given us a lot to think about here at Marketing Fusion. Grab a coffee, download the report and have a […]
"When did 'outbound' become unfashionable?" "Is 'inbound' here to stay?" And "what is 'content' marketing all about?"