<img alt="" src="https://secure.hiss3lark.com/170025.png" style="display:none;">

How can content support account-based marketing? Part 2

By Virginia Bray | February 22, 2017
In my last blog post, I talked about the principle behind using a content-led approach for ABM – taking the content that you are already producing that targets a specific […]

How can content support account-based marketing? Part 1

By Virginia Bray | February 20, 2017
If you’re involved in marketing technology solutions to large enterprises, there’s a good chance that account-based marketing (ABM) is on your radar. And if you’ve been in […]

Why you should include video as part of your B2B marketing mix

By Virginia Bray | December 20, 2016
Is video right for your business? Video is now recognised as a core part of marketing strategy in the B2B world. 76% of B2B marketers already use it in their content […]

Content audit: repurpose and recycle

By Diana Tucker | August 25, 2016
Is your content working well for you?  As part of any content strategy project, we conduct a content audit with our clients. It gives us a better understanding of the brand, […]

Webinar content – use it, don’t lose it!

By Emily Drever | August 01, 2016
Can you do more with your content? You've invested your time and effort into getting a webinar off the ground; frankly you've done your bit – that’s quite an achievement in […]

10 tips for marketing to SMBs

By Virginia Bray | March 10, 2016
If your traditional market is enterprise customers, extending your reach to smaller businesses can be an attractive proposition. But many tech vendors struggle to make the […]

How to brief: what elements are absolutely necessary?

By Diana Tucker | January 14, 2016
How to brief When we supply our briefing template as part of a new job, what we get back is often lacking in detail, or people haven’t completed it in a way that makes sense. […]

How well do you brief your marketing agency?

By Diana Tucker | November 16, 2015
How brief are your briefs?

How do you create real leads from content marketing?

By Sarah Dinneen | October 20, 2015
Content marketing has redefined the relationship that many businesses have with their customers and prospects. We now recognise that it’s not enough to publish brochures and […]

RECENT BLOG POSTS

Subscribe to Email Updates