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The value of measurement and metrics in B2B marketing campaigns

By Virginia Bray | March 13, 2018
B2B marketing is a metrics driven affair these days, with continual improvement the name of the game.

Measuring campaign ROI vs marketing pipeline contribution

By Diana Tucker | November 01, 2013
One of the greatest challenges we face as marketers, is demonstrating the value of our contribution to the business. Campaign ROI has, in the past, been measured through a […]
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