Whether you’re client or agency side, corporate or field-based, as a marketer you’re always in the spotlight. As one of the most visible functions in many businesses (and […]
Official Job Title Account Manager But what do you actually do? I project manage a broad range of different marketing campaigns. Day-to-day this could mean developing a […]
Official Job Title Director But what do you actually do? I divide my time between running the business and managing projects. It is as important for me to spend time managing […]
Official job title Chief Biscuit Officer But what do you actually do? Wag, sniff, lick, repeat. As executive in charge of health and wellbeing (regular naps and snacks), I’m […]
Official title Account Executive But what do you actually do? I get involved in pretty much all of our projects, doing a whole range of tasks. That might be research, […]
Official Job Title Account Director But what do you actually do? It varies from day to day, in a nutshell I work with clients to ensure they get the most out of their […]
Content marketing strategy is changing the landscape for how we create demand in our businesses. The traditional marketing method (outbound) was about pushing information to […]
When it comes to planning for the year ahead – savvy B2B marketers set SMART goals.
Defining your buyer personas is a key part of your marketing strategy, yet many people still don’t bother to do it. Instead they prefer to send out one blanket message to […]