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What’s your marketing talent?

By Virginia Bray | June 03, 2019
Whether you’re client or agency side, corporate or field-based, as a marketer you’re always in the spotlight. As one of the most visible functions in many businesses (and […]

Meet the MF team - Nora Dhanjal

By Catherine Jones | May 22, 2019
  Official Job Title Account Manager But what do you actually do? I project manage a broad range of different marketing campaigns. Day-to-day this could mean developing a […]

Meet the MF team - Virginia Bray

By Catherine Jones | April 16, 2019
Official Job Title Director But what do you actually do? I divide my time between running the business and managing projects. It is as important for me to spend time managing […]

Meet the MF team - Max

By Catherine Jones | March 27, 2019
Official job title Chief Biscuit Officer But what do you actually do? Wag, sniff, lick, repeat. As executive in charge of health and wellbeing (regular naps and snacks), I’m […]

Meet the MF team - Jade Cottrell

By Catherine Jones | March 15, 2019
  Official title Account Executive But what do you actually do? I get involved in pretty much all of our projects, doing a whole range of tasks. That might be research, […]

Meet the MF team - Emily Drever

By Catherine Jones | March 07, 2019
Official Job Title Account Director But what do you actually do? It varies from day to day, in a nutshell I work with clients to ensure they get the most out of their […]

B2B marketing Part 1: Why inbound is not enough in 2018

By Virginia Bray | August 15, 2018
Content marketing strategy is changing the landscape for how we create demand in our businesses. The traditional marketing method (outbound) was about pushing information to […]

The importance of SMART goals in B2B marketing

By Virginia Bray | March 13, 2018
When it comes to planning for the year ahead – savvy B2B marketers set SMART goals.

Why bother with buyer personas in marketing strategy?

By Sarah Dinneen | February 28, 2017
Defining your buyer personas is a key part of your marketing strategy, yet many people still don’t bother to do it. Instead they prefer to send out one blanket message to […]
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