B2B telemarketing (the traditional outbound approach to direct marketing) is experiencing a renaissance. And rightly so. There’s never been so much information freely […]
This article was originally posted on Conformitas.com. We're sending a huge thank you to Cathy Brode for producing such a great, easy-to-read, no-nonsense approach to […]
A what campaign? I’ve heard it said that these days a cold call about a white paper download is akin to being pestered about PPI. Now, before the majority of us start tearing […]
What do we mean by 'email branding'? When you think about email branding, what comes to mind? Are you imagining colourful templates, company logos and standardized […]
Can you do more with your content? You've invested your time and effort into getting a webinar off the ground; frankly you've done your bit – that’s quite an achievement in […]
If you find yourself in the middle of a data drama, what can you do about it? Imagine the following scenario. You’ve been adding data to your email platform, sending emails […]
There’s little doubt that Social Media is here to stay, but why should you care? What does it mean to your business? If you haven’t already adopted social media as a great […]
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?
The recent publication of the B2B Content Marketing Report 2013 has given us a lot to think about here at Marketing Fusion. Grab a coffee, download the report and have a […]