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B2B marketing Part 2: Why outbound is not enough in 2018

By Virginia Bray | August 15, 2018
B2B telemarketing (the traditional outbound approach to direct marketing) is experiencing a renaissance.  And rightly so.  There’s never been so much information freely […]

How to: GDPR – communicating with your existing business contacts

By Cathy Brode | May 16, 2018
This article was originally posted on Conformitas.com. We're sending a huge thank you to Cathy Brode for producing such a great, easy-to-read, no-nonsense approach to […]

10 steps to executing a lumpy mailer campaign

By Emily Drever | October 07, 2016
A what campaign? I’ve heard it said that these days a cold call about a white paper download is akin to being pestered about PPI. Now, before the majority of us start tearing […]

Email branding - the missing link in the marketing mix

By Diana Tucker | September 13, 2016
What do we mean by 'email branding'? When you think about email branding, what comes to mind? Are you imagining colourful templates, company logos and standardized […]

Webinar content – use it, don’t lose it!

By Emily Drever | August 01, 2016
Can you do more with your content? You've invested your time and effort into getting a webinar off the ground; frankly you've done your bit – that’s quite an achievement in […]

How to avoid a data drama

By Diana Tucker | June 15, 2015
If you find yourself in the middle of a data drama, what can you do about it? Imagine the following scenario. You’ve been adding data to your email platform, sending emails […]

The rise and rise of social media

By Diana Tucker | October 28, 2013
There’s little doubt that Social Media is here to stay, but why should you care? What does it mean to your business? If you haven’t already adopted social media as a great […]

Is content marketing ‘the new black’ for sales?

By Diana Tucker | September 19, 2013
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?

Taking Stock - The B2B Content Marketing Report 2013

By Diana Tucker | August 30, 2013
The recent publication of the B2B Content Marketing Report 2013 has given us a lot to think about here at Marketing Fusion. Grab a coffee, download the report and have a […]
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