This one goes out to all you marketers currently experiencing a decrease in the number of email opens.
A couple of weeks ago we published a blog post explaining that we believe content marketing is not just another bandwagon – it is a worthwhile strategy that deserves business […]
We’ve recently seen a few blogs about measuring the true value of content marketing, and whether it actually delivers any value at all. That got us at Marketing Fusion […]
How to brief When we supply our briefing template as part of a new job, what we get back is often lacking in detail, or people haven’t completed it in a way that makes sense. […]
If you’re a fan of Twitter, you might have noticed a whole heap of noise (read the announcement from founder, Jack Dorsey) this week about a potential change to the […]
How brief are your briefs?
Content marketing has redefined the relationship that many businesses have with their customers and prospects. We now recognise that it’s not enough to publish brochures and […]
It’s that time again. Summer is here, team holidays are in full swing and your already tight marketing resources are being stretched to the max.
We’ve already posted about segmentation and A/B testing of your email campaigns to help increase your conversion rates, but we haven’t talked about personas. This is the next […]