<img alt="" src="https://secure.hiss3lark.com/170025.png" style="display:none;">

The one about open rates and clicks

By Diana Tucker | June 14, 2016
This one goes out to all you marketers currently experiencing a decrease in the number of email opens.

Why does content marketing fail?

By Sarah Dinneen | February 26, 2016
A couple of weeks ago we published a blog post explaining that we believe content marketing is not just another bandwagon – it is a worthwhile strategy that deserves business […]

Why content marketing isn’t just another bandwagon

By Sarah Dinneen | February 01, 2016
We’ve recently seen a few blogs about measuring the true value of content marketing, and whether it actually delivers any value at all. That got us at Marketing Fusion […]

How to brief: what elements are absolutely necessary?

By Diana Tucker | January 14, 2016
How to brief When we supply our briefing template as part of a new job, what we get back is often lacking in detail, or people haven’t completed it in a way that makes sense. […]

Are more characters really better? #Twitter10K

By Diana Tucker | January 07, 2016
If you’re a fan of Twitter, you might have noticed a whole heap of noise (read the announcement from founder, Jack Dorsey) this week about a potential change to the […]

How well do you brief your marketing agency?

By Diana Tucker | November 16, 2015
How brief are your briefs?

How do you create real leads from content marketing?

By Sarah Dinneen | October 20, 2015
Content marketing has redefined the relationship that many businesses have with their customers and prospects. We now recognise that it’s not enough to publish brochures and […]

H2 pressure - are you feeling the heat?

By Virginia Bray | August 13, 2015
It’s that time again.  Summer is here, team holidays are in full swing and your already tight marketing resources are being stretched to the max.

3 tips for how to get started with buyer personas

By Diana Tucker | July 21, 2015
We’ve already posted about segmentation and A/B testing of your email campaigns to help increase your conversion rates, but we haven’t talked about personas. This is the next […]

RECENT BLOG POSTS

Subscribe to Email Updates