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Why content marketing isn’t just another bandwagon

By Sarah Dinneen | February 01, 2016
We’ve recently seen a few blogs about measuring the true value of content marketing, and whether it actually delivers any value at all. That got us at Marketing Fusion […]

How to brief: what elements are absolutely necessary?

By Diana Tucker | January 14, 2016
How to brief When we supply our briefing template as part of a new job, what we get back is often lacking in detail, or people haven’t completed it in a way that makes sense. […]

Are more characters really better? #Twitter10K

By Diana Tucker | January 07, 2016
If you’re a fan of Twitter, you might have noticed a whole heap of noise (read the announcement from founder, Jack Dorsey) this week about a potential change to the […]

How well do you brief your marketing agency?

By Diana Tucker | November 16, 2015
How brief are your briefs?

How do you create real leads from content marketing?

By Sarah Dinneen | October 20, 2015
Content marketing has redefined the relationship that many businesses have with their customers and prospects. We now recognise that it’s not enough to publish brochures and […]

H2 pressure - are you feeling the heat?

By Virginia Bray | August 13, 2015
It’s that time again.  Summer is here, team holidays are in full swing and your already tight marketing resources are being stretched to the max.

3 tips for how to get started with buyer personas

By Diana Tucker | July 21, 2015
We’ve already posted about segmentation and A/B testing of your email campaigns to help increase your conversion rates, but we haven’t talked about personas. This is the next […]

Understanding content distribution

By Virginia Bray | July 14, 2015
You've got great content, but not sure how to distribute it? There are few marketers today who would argue against the value of great content as part of a marketing strategy. […]

Marketing Hacks - Part 2

By Diana Tucker | July 06, 2015
Marketing hacks that save you time In our earlier post What would you do with an extra 10 minutes each day? we gave you 5 of our top 10 marketing hacks. As promised, here are […]

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