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B2B marketing Part 2: Why outbound is not enough in 2018

By Virginia Bray | August 15, 2018
B2B telemarketing (the traditional outbound approach to direct marketing) is experiencing a renaissance.  And rightly so.  There’s never been so much information freely […]

GDPR – what next for B2B marketers?

By Virginia Bray | May 25, 2018
Like me – you may have woken up today with a massive GDPR hangover and an empt(ier) inbox than usual. If nothing else – I’m thankful to a merciful release from those ‘privacy […]

How can content support account-based marketing? Part 2

By Virginia Bray | February 22, 2017
In my last blog post, I talked about the principle behind using a content-led approach for ABM – taking the content that you are already producing that targets a specific […]

How can content support account-based marketing? Part 1

By Virginia Bray | February 20, 2017
If you’re involved in marketing technology solutions to large enterprises, there’s a good chance that account-based marketing (ABM) is on your radar. And if you’ve been in […]

Why does content marketing fail?

By Sarah Dinneen | February 26, 2016
A couple of weeks ago we published a blog post explaining that we believe content marketing is not just another bandwagon – it is a worthwhile strategy that deserves business […]

How to brief: what elements are absolutely necessary?

By Diana Tucker | January 14, 2016
How to brief When we supply our briefing template as part of a new job, what we get back is often lacking in detail, or people haven’t completed it in a way that makes sense. […]

How do you create real leads from content marketing?

By Sarah Dinneen | October 20, 2015
Content marketing has redefined the relationship that many businesses have with their customers and prospects. We now recognise that it’s not enough to publish brochures and […]

How to overcome writer’s block

By Diana Tucker | August 24, 2015
Have you hit a (copywriting) wall? Mid-campaign writer’s block can be a nightmare for any content marketer. We’ve all been there and there is nothing more frustrating than […]

What would you do with an extra 10 minutes each day?

By Diana Tucker | June 30, 2015
Marketing hacks that save you time We’ve seen plenty of articles offering tips to make your working day more productive. Whether that’s keeping Wednesday free of meetings, […]
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