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B2B marketing Part 2: Why outbound is not enough in 2018

By Virginia Bray | August 15, 2018
B2B telemarketing (the traditional outbound approach to direct marketing) is experiencing a renaissance.  And rightly so.  There’s never been so much information freely […]

H2 pressure - are you feeling the heat?

By Virginia Bray | August 13, 2015
It’s that time again.  Summer is here, team holidays are in full swing and your already tight marketing resources are being stretched to the max.

Understanding content distribution

By Virginia Bray | July 14, 2015
You've got great content, but not sure how to distribute it? There are few marketers today who would argue against the value of great content as part of a marketing strategy. […]

To blog or not to blog, that is the question

By Diana Tucker | December 05, 2013
As a business owner or MD, what’s the right answer? You might have heard a lot about blogging being great for your business development activities, but so far, you’ve not […]

The rise and rise of social media

By Diana Tucker | October 28, 2013
There’s little doubt that Social Media is here to stay, but why should you care? What does it mean to your business? If you haven’t already adopted social media as a great […]

A Word about Marketing Automation’s Evolution

By Diana Tucker | June 13, 2013
“Modern Marketing Has Gotten Complicated” The opening words of Marketo’s press release yesterday will ring true with many marketers, no matter what you’re marketing. […]

7 reasons to align your sales and marketing activities

By Virginia Bray | April 19, 2013
Marketing is about generating leads for sales to close.  “Get us in front of the customer and we know we can take it from there!”
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