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B2B marketing Part 2: Why outbound is not enough in 2018

By Virginia Bray | August 15, 2018
B2B telemarketing (the traditional outbound approach to direct marketing) is experiencing a renaissance.  And rightly so.  There’s never been so much information freely […]

B2B marketing Part 1: Why inbound is not enough in 2018

By Virginia Bray | August 15, 2018
Content marketing strategy is changing the landscape for how we create demand in our businesses. The traditional marketing method (outbound) was about pushing information to […]

Content Marketing Season's Greetings

By Diana Tucker | December 21, 2017
Not so festive clues for our Christmas crossword

3 R’s to remember when writing hashtags

By Emily Drever | August 31, 2017
Practical tips to make every tweet count

Six steps to rejuvenate marketing

By Virginia Bray | January 16, 2017
Everyone likes the idea of a calm and orderly start to the new year – easing into it with strategic plan and a structured approach to your marketing activities. But in the IT […]

Should you repurpose content?

By Diana Tucker | January 10, 2017
See how TIA Technology got impressive results You may have noticed that we spend a lot of time talking about the many ways companies can repurpose content to get even more […]

Why you should include video as part of your B2B marketing mix

By Virginia Bray | December 20, 2016
Is video right for your business? Video is now recognised as a core part of marketing strategy in the B2B world. 76% of B2B marketers already use it in their content […]

Data protection changes - future-proofing starts now

By Joanne Ayris | November 16, 2016
Are you ready for the GDPR? Data protection laws in the EU are due to change with the introduction of the General Data Protection Regulation in 2018. And whilst that might […]

10 steps to executing a lumpy mailer campaign

By Emily Drever | October 07, 2016
A what campaign? I’ve heard it said that these days a cold call about a white paper download is akin to being pestered about PPI. Now, before the majority of us start tearing […]
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