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From uncertainty to opportunity: 7 tips to help you stay on course

By Lisa Simmons | May 06, 2020
During uncertain times, things can feel overwhelming. With new pressures, such as balancing altered work and home life, it’s important to help keep your team healthy, both […]

How can we help B2B Buyers to Buy?

By Virginia Bray | October 03, 2019
B2B sales and marketing take note -  your buyers need help! B2B buying as we know it has changed radically in the past five years. Rapid technology change gives buyers more […]

Event marketing - how to maximise the ROI and reach of your B2B event

By Emily Drever | June 19, 2019
Does this scenario sound familiar? The conference or other event you’ve put your heart and soul into for months, the thing that has kept you awake at nights and consumed the […]

How to use buyer personas for lead generation

By Diana Tucker | April 18, 2017
Batch and blast communications are behind us. At least they should be. I think we’re all on the same page when I say that. These days, the communication strategy of most […]

How often should you blog and Tweet?

By Virginia Bray | March 14, 2017
  How to find your marketing rhythm For many B2B tech businesses, social media marketing is that thing you fit in as and when you can, or when the lead pool runs dry. One […]

Why bother with buyer personas in marketing strategy?

By Sarah Dinneen | February 28, 2017
Defining your buyer personas is a key part of your marketing strategy, yet many people still don’t bother to do it. Instead they prefer to send out one blanket message to […]

How can content support account-based marketing? Part 2

By Virginia Bray | February 22, 2017
In my last blog post, I talked about the principle behind using a content-led approach for ABM – taking the content that you are already producing that targets a specific […]

How can content support account-based marketing? Part 1

By Virginia Bray | February 20, 2017
If you’re involved in marketing technology solutions to large enterprises, there’s a good chance that account-based marketing (ABM) is on your radar. And if you’ve been in […]

Why you should include video as part of your B2B marketing mix

By Virginia Bray | December 20, 2016
Is video right for your business? Video is now recognised as a core part of marketing strategy in the B2B world. 76% of B2B marketers already use it in their content […]
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