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How can we help B2B Buyers to Buy?

By Virginia Bray | October 03, 2019
B2B sales and marketing take note -  your buyers need help! B2B buying as we know it has changed radically in the past five years. Rapid technology change gives buyers more […]

How can content support account-based marketing? Part 2

By Virginia Bray | February 22, 2017
In my last blog post, I talked about the principle behind using a content-led approach for ABM – taking the content that you are already producing that targets a specific […]

How can content support account-based marketing? Part 1

By Virginia Bray | February 20, 2017
If you’re involved in marketing technology solutions to large enterprises, there’s a good chance that account-based marketing (ABM) is on your radar. And if you’ve been in […]
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