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The rise and rise of social media

There’s little doubt that Social Media is here to stay, but why should you care? What does it mean to your business? If you haven’t already adopted social media as a great way to improve your brand awareness, gain access to other audiences, and engage with your targets, you’re missing out. Here is an introduction to the basics. We’ll help you get started and keep your activities consistent.

If you start, don’t stop

Social media isn’t something you do for a couple of weeks. You shouldn’t think of this as a fad you can just give up when you’re bored, or if you don’t get results in the first week…or if you just get too busy. It takes time. It needs work. And, it needs ‘feeding’ on a regular basis as part of your on-going content marketing plan.

Social media is just about Twitter, isn’t it?

No. Twitter is only a small part of social media, there are many more networks to be part of and plan for. But, it comes back to what your audiences are doing, where they spend their time and what they are reading. (You’ve read our eBook about content marketing, haven’t you?)

What about Linkedin, Facebook, Google +, Flickr, and, and, and…

As part of building your content strategy, you should know what/where your target audience (personas) spends time. You should think about your presence on each and how your brand, your posts and engagement will take shape. Also, think about how you will engage the wider team in your organisation.

So, what about my blog?

Your blog is a great way to drive traffic to your website, show your expertise and engage with your audiences. It’s also your chance to show personality and make better use of the SEO opportunities for your website.

Where do I start?

Did we mention a content-marketing plan? As with any activity, it should fit into a bigger strategy and plan, but here are a few ideas to get you moving:

  • Start with your objectives. What do you want to achieve with your social media strategy?
  • Agree your style/tone for your engagement. Are you going to be informative, thought-provoking, fun, or perhaps helpful?
  • Agree, upfront, your rules of engagement. Do you have a social media policy? It’s time to set one up and share with your team.
  • How are you going to manage your social media engagement moving forward? Do you have the right resources available? People? Time? Tools?

Start small, but have a plan for regular posts. Invite comment. Send to friends. Ask friends to comment. Don’t be afraid to ask for retweets (RTs) or shares. Pick your themes and topics from your content marketing plan and work out what it is you would like to be known for. Before you know it, you’ll be blogging, Tweeting and updating Google+ like a pro.

About the Author: Diana Tucker

Diana Tucker

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