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‘Prix fixe’ or ‘á la carte’? Your choice from the marketing menu

[fusion_text]In the B2B sector, marketing can often be seen as an expensive luxury.

How do you choose the best marketing option for your business?

Your choice...

Doing it well can involve consultants to help set the strategy, in-house marketing resource to run programmes and agencies to provide the creative and other specialist skills.

Managing all that activity can be complex and costly, both in terms of budget and resource, with significant peaks and troughs and no guaranteed return.

Small wonder that a lot of smaller businesses simply don’t invest in marketing in any significant way, seeing it as a cost rather than a revenue generator.

Time for a new approach

At Marketing Fusion, with a combined experience of over 40 years doing B2B marketing, we feel that the time is right for a new approach; one that addresses these challenges and is designed to meet the needs of high growth high tech businesses.

So we have devised a unique Fixed Price Content Marketing Service that is:

  • Aligned to your business strategy;
  • Regular, consistent and tied to deliverables;
  • Fixed cost – incorporating strategy, programme management and delivery;
  • Measurable and trackable – so you can see what’s working and what’s not.

The quarterly plan will vary, according to your needs but could, for example, include:

  • Up front development of a marketing and content plan
  • Premium content pieces (video, ebook, whitepaper etc.)
  • Blog posts
  • Social media management
  • Case studies
  • Multi-channel campaigns driving traffic to a landing page on your website
  • Programme management to ensure smooth delivery and reporting

Why fixed price?

As small business owners ourselves, we know that budgets need to be tightly controlled.  So peaks and troughs are hard to manage.  And yet sometimes, that’s what happens with high profile campaigns – the costs spiral and results don’t marry up.  But bringing it all in-house and employing your own copy, creative and design specialists doesn’t usually work economically and you may not need them full time.

Our approach brings together specialists in copy, creative and design, under the management of an experienced programme manager to pull it all together.  And it’s focused on key deliverables, so you know what you are paying for, and what you are getting for you money every quarter.

Fries with that?

The deliverables we have put together are designed to optimise return on investment.  And you’ll start to see a return quickly in terms of your online presence, web site traffic, and engagement from existing clients and prospects.

But if and when you’re ready to start ‘cooking with gas’, we can help you to implement a marketing automation platform that will give you even greater insight and visibility of where your marketing is resonating, to accelerate even further.

And if data’s your challenge – we can build that into the mix.

Off the menu

If your needs are more á la carte than prix fixe that’s fine.  We’re flexible.  And if you need to scale quickly for a major project we can do that too.  What’s more, like any good restaurateur, we know that it’s all about keeping the customer happy.  So we work extremely hard to ensure that our customers are satisfied and coming back for more (and we know if we don’t they’ll go elsewhere!)

Prix fixe or a la carte – the choice is yours.  Talk to us to find out more and to arrange a free consultation session.[/fusion_text]

About the Author: Diana Tucker

Diana Tucker

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