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How to avoid a data drama

By Diana Tucker | June 15, 2015
If you find yourself in the middle of a data drama, what can you do about it? Imagine the following scenario. You’ve been adding data to your email platform, sending emails […]

A content marketing success story

By Sarah Dinneen | May 22, 2015
Here at Marketing Fusion we’re huge advocates of content marketing as a strategic approach to both brand development and lead generation. We’ve worked with many clients who […]

The importance of a documented content strategy

By Virginia Bray | May 07, 2015
According to the Content Marketing Institute, having a documented content strategy can be one of the biggest differences between a content marketer who is effective and one […]

Getting started with marketing segmentation

By Sarah Dinneen | April 30, 2015
In our recent blog post we talked about testing and the difference it can make to your email marketing performance. Segmentation can do the same. In this post, we’ll talk […]

A winning formula for email marketing?

By Diana Tucker | April 21, 2015
A client recently engaged us to help improve their email marketing activities; looking at everything from open rates to click through rates and reducing unsubscribes. One of […]

Get better returns from your webinars

By Sarah Dinneen | October 27, 2014
For anyone who has delivered a webinar, you already know that this type of marketing activity can be resource-intensive and tricky to co-ordinate across the business. But as […]

To blog or not to blog, that is the question

By Diana Tucker | December 05, 2013
As a business owner or MD, what’s the right answer? You might have heard a lot about blogging being great for your business development activities, but so far, you’ve not […]

Measuring campaign ROI vs marketing pipeline contribution

By Diana Tucker | November 01, 2013
One of the greatest challenges we face as marketers, is demonstrating the value of our contribution to the business. Campaign ROI has, in the past, been measured through a […]

The rise and rise of social media

By Diana Tucker | October 28, 2013
There’s little doubt that Social Media is here to stay, but why should you care? What does it mean to your business? If you haven’t already adopted social media as a great […]

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