How brief are your briefs?
Not even company has well-developed brand guidelines, so you may have a certain amount of flexibility in the way you present your marketing content. But that doesn’t mean you […]
When it comes to launching any kind of lead generation campaign, the first thing you need to ask yourself is, “What do I want to get out of this?” And the next thing you need […]
Content marketing has redefined the relationship that many businesses have with their customers and prospects. We now recognise that it’s not enough to publish brochures and […]
Marketing Fusion and C8 Join Forces to Support Byte Night On Friday 2 October, we will be joining hundreds of IT professionals in a sponsored sleep-out on the streets of […]
Have you hit a (copywriting) wall? Mid-campaign writer’s block can be a nightmare for any content marketer. We’ve all been there and there is nothing more frustrating than […]
It’s that time again. Summer is here, team holidays are in full swing and your already tight marketing resources are being stretched to the max.
Our resident expert discusses best practices for handling marketing data We’d like to introduce Sandra Plunkett, our data specialist and secret weapon at Marketing Fusion. In […]
As a B2B organisation you may think that it is not really suitable to inject too much personality into your brand. You want to be perceived as a professional, reliable […]