Consistent creative compliments your campaigns

By Sarah Dinneen | November 09, 2015
Not even company has well-developed brand guidelines, so you may have a certain amount of flexibility in the way you present your marketing content. But that doesn’t mean you […]

P*ss poor planning… well, you know the rest

By Sarah Dinneen | November 02, 2015
When it comes to launching any kind of lead generation campaign, the first thing you need to ask yourself is, “What do I want to get out of this?” And the next thing you need […]

How do you create real leads from content marketing?

By Sarah Dinneen | October 20, 2015
Content marketing has redefined the relationship that many businesses have with their customers and prospects. We now recognise that it’s not enough to publish brochures and […]

Supporting Action for Children, Sleeping Rough for Charity with Byte Night

By Diana Tucker | September 11, 2015
Marketing Fusion and C8 Join Forces to Support Byte Night On Friday 2 October, we will be joining hundreds of IT professionals in a sponsored sleep-out on the streets of […]

How to overcome writer’s block

By Diana Tucker | August 24, 2015
Have you hit a (copywriting) wall? Mid-campaign writer’s block can be a nightmare for any content marketer. We’ve all been there and there is nothing more frustrating than […]

H2 pressure - are you feeling the heat?

By Virginia Bray | August 13, 2015
It’s that time again.  Summer is here, team holidays are in full swing and your already tight marketing resources are being stretched to the max.

B2B data management tips and insights

By Sarah Dinneen | August 07, 2015
Our resident expert discusses best practices for handling marketing data We’d like to introduce Sandra Plunkett, our data specialist and secret weapon at Marketing Fusion. In […]

Finding your brand’s tone of voice

By Sarah Dinneen | July 28, 2015
As a B2B organisation you may think that it is not really suitable to inject too much personality into your brand. You want to be perceived as a professional, reliable […]

3 tips for how to get started with buyer personas

By Diana Tucker | July 21, 2015
We’ve already posted about segmentation and A/B testing of your email campaigns to help increase your conversion rates, but we haven’t talked about personas. This is the next […]

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