Why you should include video as part of your B2B marketing mix

By Virginia Bray | December 20, 2016
Is video right for your business? Video is now recognised as a core part of marketing strategy in the B2B world. 76% of B2B marketers already use it in their content […]

Data protection changes - future-proofing starts now

By Joanne Ayris | November 16, 2016
Are you ready for the GDPR? Data protection laws in the EU are due to change with the introduction of the General Data Protection Regulation in 2018. And whilst that might […]

10 steps to executing a lumpy mailer campaign

By Emily Drever | October 07, 2016
A what campaign? I’ve heard it said that these days a cold call about a white paper download is akin to being pestered about PPI. Now, before the majority of us start tearing […]

Email branding - the missing link in the marketing mix

By Diana Tucker | September 13, 2016
What do we mean by 'email branding'? When you think about email branding, what comes to mind? Are you imagining colourful templates, company logos and standardized […]

Content audit: repurpose and recycle

By Diana Tucker | August 25, 2016
Is your content working well for you?  As part of any content strategy project, we conduct a content audit with our clients. It gives us a better understanding of the brand, […]

Webinar content – use it, don’t lose it!

By Emily Drever | August 01, 2016
Can you do more with your content? You've invested your time and effort into getting a webinar off the ground; frankly you've done your bit – that’s quite an achievement in […]

The one about open rates and clicks

By Diana Tucker | June 14, 2016
This one goes out to all you marketers currently experiencing a decrease in the number of email opens.

In which everything changes…and stays the same

By Virginia Bray | May 25, 2016
Talking about your content strategy... Last year around this time I published a post extolling the benefits of a documented content strategy for B2B tech marketers. And to […]

'Work Smarter Get Results' - client case study

By Diana Tucker | May 17, 2016
If you’ve got an audience in multiple countries (and speaking several different languages), thinking creatively can get tricky. So when Xerox asked us to come up with a […]

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