10 steps to executing a lumpy mailer campaign

By Emily Drever | October 07, 2016
A what campaign? I’ve heard it said that these days a cold call about a white paper download is akin to being pestered about PPI. Now, before the majority of us start tearing […]

Email branding - the missing link in the marketing mix

By Diana Tucker | September 13, 2016
What do we mean by 'email branding'? When you think about email branding, what comes to mind? Are you imagining colourful templates, company logos and standardized […]

Content audit: repurpose and recycle

By Diana Tucker | August 25, 2016
Is your content working well for you?  As part of any content strategy project, we conduct a content audit with our clients. It gives us a better understanding of the brand, […]

Webinar content – use it, don’t lose it!

By Emily Drever | August 01, 2016
Can you do more with your content? You've invested your time and effort into getting a webinar off the ground; frankly you've done your bit – that’s quite an achievement in […]

The one about open rates and clicks

By Diana Tucker | June 14, 2016
This one goes out to all you marketers currently experiencing a decrease in the number of email opens.

In which everything changes…and stays the same

By Virginia Bray | May 25, 2016
Talking about your content strategy... Last year around this time I published a post extolling the benefits of a documented content strategy for B2B tech marketers. And to […]

'Work Smarter Get Results' - client case study

By Diana Tucker | May 17, 2016
If you’ve got an audience in multiple countries (and speaking several different languages), thinking creatively can get tricky. So when Xerox asked us to come up with a […]

The marketing funnel is no more – it’s time to move on

By Virginia Bray | May 09, 2016
For a long time, we’ve been hearing about the wonky and leaky marketing funnel. In fact, there have been quite a few attempts to update it and make it more relevant for the […]

10 tips for marketing to SMBs

By Virginia Bray | March 10, 2016
If your traditional market is enterprise customers, extending your reach to smaller businesses can be an attractive proposition. But many tech vendors struggle to make the […]

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