The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]
What’s next after Salesforce acquires ExactTarget? Will CRM and Marketing Automation Converge? Feels like only a few months ago (it was!) that email marketing provider […]
Is your data waiting to trip you up? Your campaign has been fine-tuned and looks great. You’ve honed your messaging; your content is relevant and targeted. You select and […]
Unlock your potential
You want better marketing. You need to drive more leads and close more business. You may have run traditional marketing campaigns (direct mail, e-mail, telemarketing) or […]
Marketing is about generating leads for sales to close. “Get us in front of the customer and we know we can take it from there!”
Is your marketing a lighthouse?
"When did 'outbound' become unfashionable?"
No pun intended. Well, perhaps there is. Years ago those were the words of a boss of mine. He announced my arrival at the company as the ‘chief colouring in officer’. He […]