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Lead Generation: Marketing to Sales Handover - 5 Common Mistakes

By Diana Tucker | June 11, 2013
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]

Salesforce acquires Exact Target (and therefore Pardot)

By Virginia Bray | June 07, 2013
What’s next after Salesforce acquires ExactTarget? Will CRM and Marketing Automation Converge? Feels like only a few months ago (it was!) that email marketing provider […]

Is sourcing and managing data your biggest challenge?

By Virginia Bray | June 06, 2013
Is your data waiting to trip you up? Your campaign has been fine-tuned and looks great. You’ve honed your messaging; your content is relevant and targeted. You select and […]

6 DIY Marketing Tactics for Non-Marketers

By Virginia Bray | May 23, 2013
  Unlock your potential

Content Marketing: the costs and benefits

By Virginia Bray | April 19, 2013
You want better marketing.  You need to drive more leads and close more business.  You may have run traditional marketing campaigns (direct mail, e-mail, telemarketing) or […]

7 reasons to align your sales and marketing activities

By Virginia Bray | April 19, 2013
Marketing is about generating leads for sales to close.  “Get us in front of the customer and we know we can take it from there!”

Marketing as a Lighthouse? Need a New Strategy?

By Diana Tucker | March 30, 2013
Is your marketing a lighthouse?

What is Content Marketing?

By Diana Tucker | March 11, 2013
"When did 'outbound' become unfashionable?"

‘There’s an art to colouring in…I mean marketing’

By Diana Tucker | March 09, 2013
  No pun intended. Well, perhaps there is. Years ago those were the words of a boss of mine. He announced my arrival at the company as the ‘chief colouring in officer’. He […]

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