So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?
The recent publication of the B2B Content Marketing Report 2013 has given us a lot to think about here at Marketing Fusion. Grab a coffee, download the report and have a […]
We often talk about best practice when it comes to how we market our products and businesses, so what do we mean?
[fusion_text]In the B2B sector, marketing can often be seen as an expensive luxury.
Lets face it. Most case studies are deathly dull. There's nothing worse than reading 2-4 sides of sales propaganda, thinly disguised as a customer success story with few […]
There have been a number of blog posts and articles recently about the sheer volume of content being proliferated across email, social media and the internet. A key challenge […]
“Modern Marketing Has Gotten Complicated” The opening words of Marketo’s press release yesterday will ring true with many marketers, no matter what you’re marketing. […]
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]