When it comes to planning for the year ahead – savvy B2B marketers set SMART goals.
B2B marketing is a metrics driven affair these days, with continual improvement the name of the game.
How to find your marketing rhythm For many B2B tech businesses, social media marketing is that thing you fit in as and when you can, or when the lead pool runs dry. One […]
In my last blog post, I talked about the principle behind using a content-led approach for ABM – taking the content that you are already producing that targets a specific […]
If you’re involved in marketing technology solutions to large enterprises, there’s a good chance that account-based marketing (ABM) is on your radar. And if you’ve been in […]
Everyone likes the idea of a calm and orderly start to the new year – easing into it with strategic plan and a structured approach to your marketing activities. But in the IT […]
Is video right for your business? Video is now recognised as a core part of marketing strategy in the B2B world. 76% of B2B marketers already use it in their content […]
Talking about your content strategy... Last year around this time I published a post extolling the benefits of a documented content strategy for B2B tech marketers. And to […]
For a long time, we’ve been hearing about the wonky and leaky marketing funnel. In fact, there have been quite a few attempts to update it and make it more relevant for the […]