There have been a number of blog posts and articles recently about the sheer volume of content being proliferated across email, social media and the internet. A key challenge […]
“Modern Marketing Has Gotten Complicated” The opening words of Marketo’s press release yesterday will ring true with many marketers, no matter what you’re marketing. […]
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]
Is your marketing a lighthouse? On two separate occasions in the past week the term ‘marketing as a lighthouse’ has been used by clients. It’s the first time I’ve come […]
"When did 'outbound' become unfashionable?" "Is 'inbound' here to stay?" And "what is 'content' marketing all about?"
No pun intended. Well, perhaps there is. Years ago those were the words of a boss of mine. He announced my arrival at the company as the ‘chief colouring in officer’. He […]