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About Diana Tucker

A word about content marketing

By Diana Tucker | July 11, 2013
There have been a number of blog posts and articles recently about the sheer volume of content being proliferated across email, social media and the internet. A key challenge […]

A Word about Marketing Automation’s Evolution

By Diana Tucker | June 13, 2013
“Modern Marketing Has Gotten Complicated” The opening words of Marketo’s press release yesterday will ring true with many marketers, no matter what you’re marketing. […]

Lead Generation: Marketing to Sales Handover - 5 Common Mistakes

By Diana Tucker | June 11, 2013
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]

Marketing as a Lighthouse? Need a New Strategy?

By Diana Tucker | March 30, 2013
Is your marketing a lighthouse?

What is Content Marketing?

By Diana Tucker | March 11, 2013
"When did 'outbound' become unfashionable?"

‘There’s an art to colouring in…I mean marketing’

By Diana Tucker | March 09, 2013
  No pun intended. Well, perhaps there is. Years ago those were the words of a boss of mine. He announced my arrival at the company as the ‘chief colouring in officer’. He […]

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