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About Diana Tucker

To blog or not to blog, that is the question

By Diana Tucker | December 05, 2013
As a business owner or MD, what’s the right answer? You might have heard a lot about blogging being great for your business development activities, but so far, you’ve not […]

Measuring campaign ROI vs marketing pipeline contribution

By Diana Tucker | November 01, 2013
One of the greatest challenges we face as marketers, is demonstrating the value of our contribution to the business. Campaign ROI has, in the past, been measured through a […]

The rise and rise of social media

By Diana Tucker | October 28, 2013
There’s little doubt that Social Media is here to stay, but why should you care? What does it mean to your business? If you haven’t already adopted social media as a great […]

Is content marketing ‘the new black’ for sales?

By Diana Tucker | September 19, 2013
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?

Best practice - copywriting for the web

By Diana Tucker | September 10, 2013

Taking Stock - The B2B Content Marketing Report 2013

By Diana Tucker | August 30, 2013
The recent publication of the B2B Content Marketing Report 2013 has given us a lot to think about here at Marketing Fusion. Grab a coffee, download the report and have a […]

Are you using ‘best practice’ marketing?

By Diana Tucker | August 15, 2013
We often talk about best practice when it comes to how we market our products and businesses, so what do we mean?

‘Prix fixe’ or ‘á la carte’? Your choice from the marketing menu

By Diana Tucker | August 12, 2013
[fusion_text]In the B2B sector, marketing can often be seen as an expensive luxury.

A word about content marketing

By Diana Tucker | July 11, 2013
There have been a number of blog posts and articles recently about the sheer volume of content being proliferated across email, social media and the internet. A key challenge […]

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