A client recently engaged us to help improve their email marketing activities; looking at everything from open rates to click through rates and reducing unsubscribes. One of […]
As a business owner or MD, what’s the right answer? You might have heard a lot about blogging being great for your business development activities, but so far, you’ve not […]
One of the greatest challenges we face as marketers, is demonstrating the value of our contribution to the business. Campaign ROI has, in the past, been measured through a […]
There’s little doubt that Social Media is here to stay, but why should you care? What does it mean to your business? If you haven’t already adopted social media as a great […]
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?
Having watched the The Chartered Institute of Marketing’s Practical Insights webinar ('Copywriting for the web') recently, there were certain tips and ideas that struck a […]
The recent publication of the B2B Content Marketing Report 2013 has given us a lot to think about here at Marketing Fusion. Grab a coffee, download the report and have a […]
We often talk about best practice when it comes to how we market our products and businesses, so what do we mean?
[fusion_text]In the B2B sector, marketing can often be seen as an expensive luxury.