[fusion_text]In the B2B sector, marketing can often be seen as an expensive luxury.
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]
Is your marketing a lighthouse? On two separate occasions in the past week the term ‘marketing as a lighthouse’ has been used by clients. It’s the first time I’ve come […]
No pun intended. Well, perhaps there is. Years ago those were the words of a boss of mine. He announced my arrival at the company as the ‘chief colouring in officer’. He […]