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About Diana Tucker

‘Prix fixe’ or ‘á la carte’? Your choice from the marketing menu

By Diana Tucker | August 12, 2013
[fusion_text]In the B2B sector, marketing can often be seen as an expensive luxury.

Lead Generation: Marketing to Sales Handover - 5 Common Mistakes

By Diana Tucker | June 11, 2013
The relationship between sales and marketing teams is usually strained, at best. It varies and like most things in business there are peaks and troughs in how the two teams […]

Marketing as a Lighthouse? Need a New Strategy?

By Diana Tucker | March 30, 2013
    Is your marketing a lighthouse? On two separate occasions in the past week the term ‘marketing as a lighthouse’ has been used by clients. It’s the first time I’ve come […]

‘There’s an art to colouring in…I mean marketing’

By Diana Tucker | March 09, 2013
  No pun intended. Well, perhaps there is. Years ago those were the words of a boss of mine. He announced my arrival at the company as the ‘chief colouring in officer’. He […]

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