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About Diana Tucker

How to brief: what elements are absolutely necessary?

By Diana Tucker | January 14, 2016
How to brief When we supply our briefing template as part of a new job, what we get back is often lacking in detail, or people haven’t completed it in a way that makes sense. […]

Are more characters really better? #Twitter10K

By Diana Tucker | January 07, 2016
If you’re a fan of Twitter, you might have noticed a whole heap of noise (read the announcement from founder, Jack Dorsey) this week about a potential change to the […]

How well do you brief your marketing agency?

By Diana Tucker | November 16, 2015
How brief are your briefs?

Supporting Action for Children, Sleeping Rough for Charity with Byte Night

By Diana Tucker | September 11, 2015
Marketing Fusion and C8 Join Forces to Support Byte Night On Friday 2 October, we will be joining hundreds of IT professionals in a sponsored sleep-out on the streets of […]

How to overcome writer’s block

By Diana Tucker | August 24, 2015
Have you hit a (copywriting) wall? Mid-campaign writer’s block can be a nightmare for any content marketer. We’ve all been there and there is nothing more frustrating than […]

3 tips for how to get started with buyer personas

By Diana Tucker | July 21, 2015
We’ve already posted about segmentation and A/B testing of your email campaigns to help increase your conversion rates, but we haven’t talked about personas. This is the next […]

Marketing Hacks - Part 2

By Diana Tucker | July 06, 2015
Marketing hacks that save you time In our earlier post What would you do with an extra 10 minutes each day? we gave you 5 of our top 10 marketing hacks. As promised, here are […]

What would you do with an extra 10 minutes each day?

By Diana Tucker | June 30, 2015
Marketing hacks that save you time We’ve seen plenty of articles offering tips to make your working day more productive. Whether that’s keeping Wednesday free of meetings, […]

How to avoid a data drama

By Diana Tucker | June 15, 2015
If you find yourself in the middle of a data drama, what can you do about it? Imagine the following scenario. You’ve been adding data to your email platform, sending emails […]

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