GDPR – what next for B2B marketers?

By Virginia Bray | May 25, 2018
Like me – you may have woken up today with a massive GDPR hangover and an empt(ier) inbox than usual. If nothing else – I’m thankful to a merciful release from those ‘privacy […]

The importance of SMART goals in B2B marketing

By Virginia Bray | March 13, 2018
When it comes to planning for the year ahead – savvy B2B marketers set SMART goals.

The value of measurement and metrics in B2B marketing campaigns

By Virginia Bray | March 13, 2018
B2B marketing is a metrics driven affair these days, with continual improvement the name of the game.

How often should you blog and Tweet?

By Virginia Bray | March 14, 2017
  How to find your marketing rhythm For many B2B tech businesses, social media marketing is that thing you fit in as and when you can, or when the lead pool runs dry. One […]

Six steps to rejuvenate marketing

By Virginia Bray | January 16, 2017
Everyone likes the idea of a calm and orderly start to the new year – easing into it with strategic plan and a structured approach to your marketing activities. But in the IT […]
1

RECENT BLOG POSTS

Subscribe to Email Updates