How to use buyer personas for lead generation

By Diana Tucker | April 18, 2017
Batch and blast communications are behind us. At least they should be. I think we’re all on the same page when I say that. These days, the communication strategy of most […]

3 tips for how to get started with buyer personas

By Diana Tucker | July 21, 2015
We’ve already posted about segmentation and A/B testing of your email campaigns to help increase your conversion rates, but we haven’t talked about personas. This is the next […]

Taking Stock - The B2B Content Marketing Report 2013

By Diana Tucker | August 30, 2013
The recent publication of the B2B Content Marketing Report 2013 has given us a lot to think about here at Marketing Fusion. Grab a coffee, download the report and have a […]

What is Content Marketing?

By Diana Tucker | March 11, 2013
"When did 'outbound' become unfashionable?"
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