Batch and blast communications are behind us. At least they should be. I think we’re all on the same page when I say that. These days, the communication strategy of most […]
A what campaign? I’ve heard it said that these days a cold call about a white paper download is akin to being pestered about PPI. Now, before the majority of us start tearing […]
What do we mean by 'email branding'? When you think about email branding, what comes to mind? Are you imagining colourful templates, company logos and standardized […]
Can you do more with your content? You've invested your time and effort into getting a webinar off the ground; frankly you've done your bit – that’s quite an achievement in […]
One of the greatest challenges we face as marketers, is demonstrating the value of our contribution to the business. Campaign ROI has, in the past, been measured through a […]
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?
The recent publication of the B2B Content Marketing Report 2013 has given us a lot to think about here at Marketing Fusion. Grab a coffee, download the report and have a […]
We often talk about best practice when it comes to how we market our products and businesses, so what do we mean?
[fusion_text]In the B2B sector, marketing can often be seen as an expensive luxury.