How to use buyer personas for lead generation

By Diana Tucker | April 18, 2017
Batch and blast communications are behind us. At least they should be. I think we’re all on the same page when I say that. These days, the communication strategy of most […]

10 steps to executing a lumpy mailer campaign

By Emily Drever | October 07, 2016
A what campaign? I’ve heard it said that these days a cold call about a white paper download is akin to being pestered about PPI. Now, before the majority of us start tearing […]

Email branding - the missing link in the marketing mix

By Diana Tucker | September 13, 2016
What do we mean by 'email branding'? When you think about email branding, what comes to mind? Are you imagining colourful templates, company logos and standardized […]

Webinar content – use it, don’t lose it!

By Emily Drever | August 01, 2016
Can you do more with your content? You've invested your time and effort into getting a webinar off the ground; frankly you've done your bit – that’s quite an achievement in […]

Measuring campaign ROI vs marketing pipeline contribution

By Diana Tucker | November 01, 2013
One of the greatest challenges we face as marketers, is demonstrating the value of our contribution to the business. Campaign ROI has, in the past, been measured through a […]

Is content marketing ‘the new black’ for sales?

By Diana Tucker | September 19, 2013
So, content marketing is ‘the new black’, right? Why is that happening? And what does that mean for those of us in sales?

Taking Stock - The B2B Content Marketing Report 2013

By Diana Tucker | August 30, 2013
The recent publication of the B2B Content Marketing Report 2013 has given us a lot to think about here at Marketing Fusion. Grab a coffee, download the report and have a […]

Are you using ‘best practice’ marketing?

By Diana Tucker | August 15, 2013
We often talk about best practice when it comes to how we market our products and businesses, so what do we mean?

‘Prix fixe’ or ‘á la carte’? Your choice from the marketing menu

By Diana Tucker | August 12, 2013
[fusion_text]In the B2B sector, marketing can often be seen as an expensive luxury.
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