How to get started with your buyer persona research – free template

By Emily Drever | May 10, 2017
Get in tune with your audience with our downloadable Persona Development Template In our latest ebook – Buyer Personas:  A guide for B2B technology companies, we give you a […]

How many personas does my company need?

By Diana Tucker | May 05, 2017
The bad news is there isn’t a simple answer, nor is there a magic formula for calculating the ‘right’ number. The good news is there are some steps you can take to get work […]

How to use buyer personas for lead generation

By Diana Tucker | April 18, 2017
Batch and blast communications are behind us. At least they should be. I think we’re all on the same page when I say that. These days, the communication strategy of most […]
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