Are more characters really better? #Twitter10K

By Diana Tucker | January 07, 2016
If you’re a fan of Twitter, you might have noticed a whole heap of noise (read the announcement from founder, Jack Dorsey) this week about a potential change to the […]

When content goes global, what do you need to consider?

By Sarah Dinneen | December 04, 2015
These days there are few barriers to international business, even for smaller companies. With a good website and proposition, there’s no reason why you can’t target a global […]

How well do you brief your marketing agency?

By Diana Tucker | November 16, 2015
How brief are your briefs?

Consistent creative compliments your campaigns

By Sarah Dinneen | November 09, 2015
Not even company has well-developed brand guidelines, so you may have a certain amount of flexibility in the way you present your marketing content. But that doesn’t mean you […]

P*ss poor planning… well, you know the rest

By Sarah Dinneen | November 02, 2015
When it comes to launching any kind of lead generation campaign, the first thing you need to ask yourself is, “What do I want to get out of this?” And the next thing you need […]

How do you create real leads from content marketing?

By Sarah Dinneen | October 20, 2015
Content marketing has redefined the relationship that many businesses have with their customers and prospects. We now recognise that it’s not enough to publish brochures and […]

Supporting Action for Children, Sleeping Rough for Charity with Byte Night

By Diana Tucker | September 11, 2015
Marketing Fusion and C8 Join Forces to Support Byte Night On Friday 2 October, we will be joining hundreds of IT professionals in a sponsored sleep-out on the streets of […]

How to overcome writer’s block

By Diana Tucker | August 24, 2015
Have you hit a (copywriting) wall? Mid-campaign writer’s block can be a nightmare for any content marketer. We’ve all been there and there is nothing more frustrating than […]

H2 pressure - are you feeling the heat?

By Virginia Bray | August 13, 2015
It’s that time again.  Summer is here, team holidays are in full swing and your already tight marketing resources are being stretched to the max.