The one about open rates and clicks

By Diana Tucker | June 14, 2016
This one goes out to all you marketers currently experiencing a decrease in the number of email opens.

In which everything changes…and stays the same

By Virginia Bray | May 25, 2016
Talking about your content strategy... Last year around this time I published a post extolling the benefits of a documented content strategy for B2B tech marketers. And to […]

'Work Smarter Get Results' - client case study

By Diana Tucker | May 17, 2016
If you’ve got an audience in multiple countries (and speaking several different languages), thinking creatively can get tricky. So when Xerox asked us to come up with a […]

The marketing funnel is no more – it’s time to move on

By Virginia Bray | May 09, 2016
For a long time, we’ve been hearing about the wonky and leaky marketing funnel. In fact, there have been quite a few attempts to update it and make it more relevant for the […]

10 tips for marketing to SMBs

By Virginia Bray | March 10, 2016
If your traditional market is enterprise customers, extending your reach to smaller businesses can be an attractive proposition. But many tech vendors struggle to make the […]

Why does content marketing fail?

By Sarah Dinneen | February 26, 2016
A couple of weeks ago we published a blog post explaining that we believe content marketing is not just another bandwagon – it is a worthwhile strategy that deserves business […]

Are you giving away too much in your content marketing?

By Sarah Dinneen | February 18, 2016
Inform, educate and empower. I wrote those words in my last blog post to describe what we feel content marketing needs to do in order to be effective. It’s especially true in […]

Why content marketing isn’t just another bandwagon

By Sarah Dinneen | February 01, 2016
We’ve recently seen a few blogs about measuring the true value of content marketing, and whether it actually delivers any value at all. That got us at Marketing Fusion […]

How to brief: what elements are absolutely necessary?

By Diana Tucker | January 14, 2016
How to brief When we supply our briefing template as part of a new job, what we get back is often lacking in detail, or people haven’t completed it in a way that makes sense. […]

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