About Diana Tucker

How many personas does my company need?

By Diana Tucker | May 05, 2017
The bad news is there isn’t a simple answer, nor is there a magic formula for calculating the ‘right’ number. The good news is there are some steps you can take to get work […]

How to use buyer personas for lead generation

By Diana Tucker | April 18, 2017
Batch and blast communications are behind us. At least they should be. I think we’re all on the same page when I say that. These days, the communication strategy of most […]

Should you repurpose content?

By Diana Tucker | January 10, 2017
See how TIA Technology got impressive results You may have noticed that we spend a lot of time talking about the many ways companies can repurpose content to get even more […]

Email branding - the missing link in the marketing mix

By Diana Tucker | September 13, 2016
What do we mean by 'email branding'? When you think about email branding, what comes to mind? Are you imagining colourful templates, company logos and standardized […]

Content audit: repurpose and recycle

By Diana Tucker | August 25, 2016
Is your content working well for you?  As part of any content strategy project, we conduct a content audit with our clients. It gives us a better understanding of the brand, […]

The one about open rates and clicks

By Diana Tucker | June 14, 2016
This one goes out to all you marketers currently experiencing a decrease in the number of email opens.

'Work Smarter Get Results' - client case study

By Diana Tucker | May 17, 2016
If you’ve got an audience in multiple countries (and speaking several different languages), thinking creatively can get tricky. So when Xerox asked us to come up with a […]

How to brief: what elements are absolutely necessary?

By Diana Tucker | January 14, 2016
How to brief When we supply our briefing template as part of a new job, what we get back is often lacking in detail, or people haven’t completed it in a way that makes sense. […]

Are more characters really better? #Twitter10K

By Diana Tucker | January 07, 2016
If you’re a fan of Twitter, you might have noticed a whole heap of noise (read the announcement from founder, Jack Dorsey) this week about a potential change to the […]
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